Life Sized Gingerbread House | The Westin Austin Downtown

Liz Worked with the hotel team to concept this one of a kind private dining room to garner significant media coverage and generate incremental holiday dining revenue.

• Earned 43.97 Million impressions on $0 media spend to a goal of 10 Million views.

• 23 media placements including 7 National outlets including People.com and Good Morning America and 8 local TV broadcasts.

• Generated 759 dining inquiries which led to $52k in incremental holiday revenue for Stella San Jac, the hotel’s restaurant.

The Westin Gingerbread House won a Gold HSMAI Adrian Award

• 2019 HSMAI Gold Adrian Award - PR Campaign Experiential