#UnlockTheOtis | The Otis Hotel, Autograph Collection
Liz helped Concept and operationalized a scavenger hunt/influencer campaign to promote the opening of the The Otis Hotel in Austin’s Campus District. Keys were hidden at 10 historical Austin landmarks with prizes like free hotel stays and F&B credits. Clues to the locations of the keys were shared on Instagram and paid influencers were utilized to promote awareness of the scavenger hunt.
Instagram followers increased from 417 to 1,800 during the scavenger hunt and there was no requirement to follow to participate.
Instagram engagement stats
112,672 impressions: +1,840% week over week
11,422 profile visits: +6,887%
451 website clicks: +2,147%
240 get directions clicks: +6,000%
Discovered by 11,103 new users
Visits to TheOtisHotel.com increased by 111% over the previous weekend.