A ROOM FULL OF ROSES | The ROSE HOTEL
BEING A NEWER, SOFT-BRANDED HOTEL IN THE HYPER COMPETITIVE CHICAGO O’Hare/Rosemont market at the start of the pandemic, The rose hotel needed something to help them stand out and attract local stay-cation and dining business in Q1 of 2021. Liz worked with the hotel team to lean into their branding and launch a new Valentine’s Day promotion - A Room Full of Roses.
Earned 23.9 Million impressions across 18 placements in local and regional broadcasts, digital publications, and social media posts.
The hotel sold 17 Room Full of Roses packages @ rates from $509-809 as well as 10 standard Valentine’s Day Romance Packages @ a $185.40 ADR.
The hotel’s ADR was $4 higher than Valentine’s Day 2020, pre-pandemic, and was $46.54 above the comp set.
The hotel ran 84% occupancy on Valentine’s Day weekend, the highest since the start of the pandemic and 16% higher than the comp set.
The hotel’s restaurant, Thorn Restaurant & Lounge, sold over 60 Valentine’s Day prix fixe menus. Total revenue in Thorn was $1,194 OVER Valentine’s Day 2020 sales. The restaurant outperformed pre-pandemic numbers despite only being able to operate at 50% capacity per State of Illinois mandates in place at the time.
