17 lb. Zombie Burrito | Zombie Taco Chicago
Liz Concepted this oversized menu item to generate awareness and drive trial of Zombie Taco in the competitive Taco/QSR market in Chicago’s River North neighborhood.
Earned 14.7 Million impressions to a goal of 10 Million with only $193 in media spend
7 media placements including 2 live on-air television appearances, 3 online publications, and 2 web series features
Over 19k social media engagements with a 25% engagement rate on paid media to an agency benchmark of 10%
Traffic to the Zombie Taco website spiked by 326% during media placements
Web Series Placements
The 17 lb Zombie Burrito won 2 awards
2019 HSMAI Gold Adrian Award - PR Campaign Experiential
2019 HSMAI Gold Adrian Award - PR Feature Placement Online for ABC Localish