Opening Strategy | Moxy Chicago Downtown

Liz Created and executed the digital integrated marketing plan for the opening of Moxy Chicago Downtown in River North including their outlets Zombie Taco and Bar Moxy. The strategy included paid search, display, and social media campaigns, email, street teams, influencers, creative packages, F&B activation, recruitment campaigns, and more!

• Hotel opened $404k over projected budgeted revenue

• Exceeded Marriott’s room nights on the books goal by 439%

• F&B sales on opening day exceeded budget by 283%

• F&B sales saw a $1k lift on nights of marketing activations

• 12 media placements on the opening with a viewership of over 38 Million

The opening strategy won 4 awards

• 2018 HSMAI Gold Adrian Award - Digital Integrated Marketing Communications Plan

• 2018 HSMAI Gold Adrian Award - Digital New Opening/Launch

• 2018 HSMAI Gold Adrian Award - Public Relations Strategy

• 2018 HSMAI of Chicago - Marketing Campaign of the Year