Pride Activation | Caroline + Upstairs at Caroline
To celebrate Austin Pride and leverage their prime locations along the parade route, caroline + Upstairs at caroline offered specialty cocktails and pastries in 2019 and donated 5% of sales from the day to Out Youth, a local LGBTQ+ organization. The offerings and give-back component were promoted via email and paid social.
Social engagement was well above average for the outlets
Pride Punch and Pride Pastries were among the top selling items of the day in Caroline
Upstairs at Caroline sold out of the frozen Pride Punches
Daily sales at Caroline were up 30% YoY
Daily sales at Upstairs at Caroline were up 106% YoY and the rooftop bar + game yard even had to close 5 minutes early that night due to crowd size and dwindling inventory.