Social Media Tools | Corporate Guidance + SOP’s

During her almost 4 years at white lodging, Liz created several new social media tools that were provided to the field including:

• Social Media Road Map - First social media SOP for White Lodging providing guidance on appropriate channel use + strategy to the field.

• Social Content Calender - Liz also created a social media content calendar pre-loaded with national food holidays, events, and trending topics to help hotels prepare for upcoming social content, activations, suprise + delights, etc.

• Branded Partner Guidelines - Branded content docs for hotels + restaurants to use to broker exchanges with influencers outlining deliverables to ensure mutually beneficial partnerships.