Opening Strategy | Acre 41, Otopia Rooftop, Bar AC + Burger Bar Campus
In February 2020, Liz executed the opening strategy for White Lodging’s 2nd Autograph Collection hotel, The Otis, the educated choice for easy going luxury in Austin’s Campus district, which is also a dual pad with The AC Hotel Austin-University. The complex boasts 4 outlets: the modern upscale Acre 41 serving dressed up american classics, the exclusive Otopia Rooftop pool + lounge only accessible to hotel guests and private members, Austin’s 2nd Burger Bar location, and Bar AC, a spanish-inspired wine + tapas bar.
Otopia Rooftop is White Lodging’s first and only private membership club. Operations set a goal of opening with 1,000 members of a very specific clientele of upscale Austin movers & shakers with ties to the local University. Through targeted paid social media, partnerships, and press placements, Otopia opened with over 3,000 membership applications and 1,800 members.
The opening strategy for Acre 41, Burger Bar + Bar AC included a traditional mailer to targeted zip codes, street teams, sneak peak influencer meals, partnership sweepstakes, advertorial, emails, and digital ads with Do512, paid search + social media campaigns and more!