South Loop Guide | Hyatt Regency McCormick Place

The hotel’s location outside of the Loop/River North entertainment district of Chicago has traditionally been a challenge for The Hyatt Regency McCormick Place Sales Team. For years, a 28-page, text-heavy PDF of neighborhood amenities was provided to prospective event planners to help overcome location issues. Liz took the content of the PDF and turned it into an easy to digest website with interactive maps highlighting local dining, shopping, and entertainment venues.

• The reactions from the Sales Team and clients were overwhelmingly positive.

• As the neighborhood grew and evolved, it was much easier to keep the digital South Loop guide up to date.