Snow Much Fun on Congress | Edge Rooftop + Bar
locally known as a seasonal offering, the Jw Marriott Austin's rooftop, Edge Rooftop + Bar, set a goal to increase December sales from $10k in 2018 to $75k in 2019. to do this, Liz and the team created Austin’s only holiday snowfall Using a snow machine placed above the open rooftop. The holiday experience also featured light installations, music, and themed cocktails. Snow much fun on congress was promoted through local influencers, paid + organic social campaigns, and paid email + display ads with Do512.
December Sales totaled $79k; $4k above the goal and a 790% increase YoY
Covered in 4 local media outlets
Austin Culture Map’s “Top 5 Things to Do in Austin This Weekend”
Austin Stateman’s “Top Things to Do in Austin on Christmas Day”
Austin Food Magazine’s “The Best Holiday Bars, Restaurants + Hotels in Austin”
Austin.com’s “Best Thanksgiving Events Happening Around Austin”
Featured by 9 local influencers with a total following of 257k
Total of 857k impressions
